Market Info - Ethnic Communities

Today 20% of the UK population is multicultural and with a disposable income of £320 billion, this lucrative market is where every advertisers future customers are. Businesses can no longer afford to ignore Britain’s multicultural markets if they want to strategically grow and increase their market share. As pioneers of multicultural marketing and Ethnic Advertising in UK, Media Exiles are able to deliver cost effective TV solutions that will increase the call to action and/or extend and strengthen brand awareness within the multicultural community.
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Commercial Opportunities For all these ethnic festivals During these festivals, ethnic groups shop new clothes, buy sweets, send gifts to their families and donate money. The usage pattern during the festival tends to increase helping advertiser. Spending ratio is higher thus it is helpful and most appropriate time to reach these masses and increase the sales. Advertisers should grab these opportunity via Media Exiles and its associate companies
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